Friday, February 26, 2021

Uber Back In The Streets Of Colombia

Uber returns to service in Colombia. The Ride-hailing app will operate under a 'rental" model in an attempt to satisfy regulators

Uber restarted operations in Colombia on Thursday (February 20) after shutting down its app for almost three weeks. In a statement, the company said it had found “new alternatives” to work legally in Colombia.

Uber returns to service in Colombia. The Ride-hailing app will operate under a ‘rental” model in an attempt to satisfy regulators.

Uber said that from now on, its app will help users enter contracts with drivers in which they are “renting” the vehicles, along with the drivers’ services. The San Francisco-based company said that Uber will technically act as a “point of contact” between the two parties in Colombia.

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“Our new model will allow users to rent a vehicle with a driver, under an agreement between both parties. The application will be the point of contact which connects the two parties together to form a contract,” they said.

“We took the decision to rethink things,” it added.

When Uber quit Latin America’s third-most populous country on February 1, it sent a message saying ‘Adiós Colombia’ to its users

Users on Thursday found there was an extra step involved in hailing a ride: they had to click to confirm they were prepared to enter into a rental agreement.

Taxi unions and legislators were skeptical that Uber’s new approach complies with laws regulating public transport in Colombia.

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“It’s a mockery of the law,” said Ernesto Sandoval, general manager of Taxis Teleclub, a Bogota cab company. “You can’t provide public transport and say it is a rental service,” he told the Caracol radio station.

Uber, operating in Colombia since 2013, by the end of January of this year had 2,000,000 users as well as 88,000 drivers.

Uber’s departure for the better part of this month appeared to be an opportunity for rival services such as China’s Didi and Greece’s Beat, which both operate in Colombia, though their future also seemed in doubt following the court ruling which Uber complied, but argued that it went against a free trade agreement between Colombia and the United States.

The company also said the ruling was discriminatory as it only told Uber to cease operations, and did not address similar apps that also operate in Colombia.

The row over Uber has been discomforting for Colombia’s president, Iván Duque, who has pledged to make “The Orange Economy” — creative and technological industries — a pillar of his government.

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Rico
"Rico" is the crazy mind behind the Q media websites, a series of onlinemagazines that includes TodayColombia.com. Rico brings his special kind of savvy to online marketing. His websites are engaging, provocative, informative and sometimes off the wall, where you either like or you leave it. The same goes for him, like him or leave him.There is no middle ground. No compromises, only a passion to present reality as he sees it!

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