Monday, May 29, 2023

Colombia’s Postobon to challenge SABMiller 98% beer market share


Colombia’s largest soda-production company will be entering the Colombian beer market with a Chilean company to challenge the SABMiller, the multinational which controls 98% of current beer sales, according to Bloomberg news.

Postobon, which is owned by entrepreneur Carlos Ardila Lulle and currently produces sweet beverages, will be partnering with Chile’s biggest producer to create a company called Central Cervecera de Colombia with an initial capital injection of $400 million.

The two companies plan to build a factory near Bogota which will produce an equivalent about 15% of Colombia’s current beer market.

- Advertisement -

The new venture will challenge the dominance of SABMiller, a South African multinational based in London which controls the vast majority of the Colombian market and produces the most widely-consumed beers like Club Colombia, Aguila, Poker, and Pilsen. The Colombian subsidiary of the company is Bavaria S.A.

MORE: Microbreweries serve up alternative beer culture in Medellin

Ardila Lulle has a fortune of approximately $3.8 billion and is the third richest person in Colombia. The billionaire and his family have been contending for years with the family of the country’s second wealthiest individual, Alejandro Santo Domingo, in several markets. Santo Domingo’s family has a large stake in SABMiller.


The post Colombia’s Postobon to challenge SABMiller 98% beer market share appeared first on Colombia News | Colombia Reports.

- Advertisement -

We strive for accuracy in its reports. But if you see something that doesn't look right, send us an email. The Q reviews and updates its content regularly to ensure it's accuracy.

Related Articles

Colombia has one of the lowest minimum wages in Latin America

QCOLOMBIA - 2023 starts and with it many of the workers...

Colombia and Venezuela reopen border crossing after 7 years

QCOLOMBIA - Colombia and Venezuela on Monday, September 26, 2022, reopened...
- paying the bills -


- paying the bills -


Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!