The ice bottle comes wrapped with a red rubber band as a barrier to the cold.
Coca-Cola has the cure for a summer meltdown — a new bottle made entirely of ice.
The ice-cold soda container is shaped just like the iconic glass bottle, with Spencerian script lettering engraved in ice. The bottle is wrapped with a red rubber band, which doubles as a bracelet, that bears the Coke logo to prevent frozen fingers.
The bottle melts when consumers are finished for easy and eco-friendly disposal, though critics mention all the excess refrigeration to keep the container from melting cancels out the environmental benefits.
The production process consists of micro-filtered water poured and frozen into silicon molds at 13 degrees Fahrenheit. The beachside beverage is then poured into the ice-cold bottle.
Beachside servers have sold 265 frozen bottles an hour on average, according to Coca-Cola’s website, which describes the new bottle as “Fria hasta la ultima gota,” or “Cold to the last drop.”
The chilly product is available exclusively in Colombia for now.
